The Aligned Brand AUdio Series - Building a brand that feels like you, and lasts.
In 2026, your brand doesn’t need another tired template or soulless trend.
It needs alignment.
If you’ve been second-guessing every move or trying to force yourself into ways of working that don’t fit, this is your reminder: you’re allowed to do it in your own way.
You’ve built the brand, but it doesn’t quite feel like yours.
And even though you’re showing up, posting daily, doing what you’re meant to do, somehow, it still feels like you’re shouting into the void.
You’ve downloaded all of guides, followed tutorials, tried DIY fixes… and still, every post, email, or design decision feels a little off.
Alignment isn’t about perfection or following someone else’s rules. It’s about creating a brand that works for you: a brand that feels natural to manage, that reflects your values, that clearly communicates your purpose, and that attracts the right people - so you can show up confidently and grow in a way that feels sustainable.
This 6-part audio mini-series will guide you to create your own aligned brand with my intentional strategy framework that we use in our 1:1 design projects, The Core Blueprint; your story, purpose, substance, and your dream people.
Build the foundations that make your brand yours.
The episode breakdown
You’ll walk away with a clear understanding of what an aligned brand looks like - and why it matters for finally feeling at home in your brand: calm in your choices, clear in your message, and confident in your next move.
Here’s what you’ll learn:
My Story & Why Alignment Matters (07.18)
An introduction to aligned branding through my own story. How I went from an 19-year-old-accidental-stationery seller to running One Girl Band, an award-winning podcast and community, and now, Good Call Studio.
What Alignment in Branding Really Means (04.26)
Why branding is always more than just a logo - it’s the connection between your values, your audience, and the way you work - and when you nail it - your message lands deeper, your work resonates louder, and growth starts to feel calm and intentional again.
Alignment in Action (03.56)
Green flags, red flags, and how to spot the friction points in your own brand so that you can finally see what’s working, what’s holding you back, and take the first intentional steps toward a brand that feels effortless and aligned.
The Core of Your Brand Part 1: Your Story and Your Purpose (03.56)
A look into your story and your why - the foundation of every decision, strategy, and design.
The Core of Your Brand Part 2: Your Substance, Positioning and Dream People (05.05)
How to translate your story and purpose into a brand that resonates and attracts the people you actually want to serve.
Permission To Do It Your Own Way (02.49)
How to trust your own version of success, and the next steps to gaining clarity.
Who's talking?
I’m Lola, the founder of Good Call Studio.
For the past decade I’ve been living, learning, and working in the design and small business world - first through my handlettering stationery business LH Design, then building One Girl Band, a coworking space, community + podcast for women doing business differently.
These days, my work is all about crafting intentional and considered brands for good people doing good things.
This audio mini-series is me, an ex-award-winning-podcaster dusting off the mic. There's no fancy editing here, just me sitting down to share some insights I wish I’d had when I started - almost as if I'm sending you a voice note.
Your brand doesn’t need to look like his, hers, or theirs. It just needs to feel like yours.
So grab your headphones, let’s go on a walk, and talk about what it really means to build an aligned brand.